Alejandro Betancourt Pursues Hawkers’ Transformation to Become a Global Fashion Establishment

Hawkers had a unique founding philosophy of rendering high-quality, designer fashionable sunglasses priced affordable. Therefore, this has made Hawkers an extraordinary lifestyle brand that is quickly gaining momentum in the market. Hawkers registered massive success in Spain, even though there were some downsides.

Therefore, this unique sunglass venture consulted and hired Leopoldo Alejandro Betancourt Lopez to spearhead the company operations, and since then, the fortunes rebounded tremendously. Leopoldo Alejandro Betancourt Lopez has served as the President and has managed to grow the venture to operate on the global platform.

Leopoldo Alejandro Betancourt Lopez collected approximately 50 million Euros with some investors and when channeled into the firm, its leadership was strengthened. Therefore, Nacho Puig was instituted as the CEO to take over business development and general business operations.

Leopoldo Alejandro Betancourt Lopez used the Spanish success to grow the venture into Asia, North America, and Europe. Betancourt later boosted his investment in 2018 by contributing about 20 million Euros and earned him a half-controlling interest in the company.

Leopoldo Betancourt Lopez claims that the journey has had several setbacks, and so advised his colleagues to never despair regardless of the magnitude of the failures. He insisted that the most important thing was to keep moving. Currently, the venture boasts of having about 200 workers across all the offices in Elche, Barcelona, Hong Kong, and Mexico City.

Betancourt’s tenure has seen the venture grow and advance their products into about 50 states having sold approximately 4.5 million pieces. Alex Moreno partnered with Caleb Garrett to establish this fashion sunglass brand by investing about $300, but it has accumulated revenues worth $100 million.

The venture exploited digital marketing as early as possible and now boasts massive popularity and sales on Facebook. Currently, it is ranked as the best fashion company with about 6.6 million likes. Online distribution channels have been the most successful tool the company has used to ward off stiff market competition.